Blog

Guides for UK teams hiring or running link building

Practical writing on agency selection, campaign management, reporting, and the trade-offs between guest posts, niche edits, and digital PR. No recycled listicles and no pricing on these pages.

How a Link Building Agency Fits Alongside Your In-House SEO Team

How to divide work between in-house SEO and a link building agency: strategy, approvals, reporting, and avoiding duplicate outreach in UK teams.

INTSEO Media UK Team10 Jun 20267 min read

How to Read a Link Building Report Without Getting Fooled by Metrics

How to evaluate link building reports: verify live URLs, check anchors and landing pages, spot vanity metrics, and turn agency data into SEO decisions.

22 May 20267 min read

How Long Does a Link Building Campaign Take to Show Results?

Realistic timelines for UK link building campaigns: indexing, ranking movement, and what to measure month by month before you change strategy.

19 May 20265 min read

Digital PR vs Outreach: What a UK Agency Should Offer

How digital PR and manual outreach differ in UK link campaigns, what each requires from your team, and when an agency should offer both lines.

21 Apr 20265 min read

Red Flags to Watch For in a Link Building Agency

Warning signs when hiring a link building agency: vague reporting, quota fixation, ranking guarantees, poor communication, and hidden contract terms.

8 Apr 20267 min read

Managed Agency vs Buying Links Ad Hoc vs In-House: An Honest Comparison

Compare managed link agencies, ad hoc purchases, and in-house teams on control, speed, reporting, and long-term SEO fit for UK marketing teams.

12 Mar 20267 min read

What a Good Monthly Link Building Campaign Includes

What UK agencies and in-house teams should expect inside a monthly link building campaign: planning, outreach, approvals, live links, and reporting.

11 Mar 20265 min read

How to Brief a Link Building Agency So the Work Comes Back Right

A practical briefing framework for UK link building agencies: goals, URL targets, publisher standards, anchors, and approval gates that cut revision loops.

22 Feb 20266 min read

What Working With a Link Building Agency Actually Looks Like Month to Month

A month-by-month view of agency link building: planning, approvals, live checks, reporting, and keeping the partnership aligned with SEO priorities.

18 Feb 20267 min read

Guest Posts vs Niche Edits: Which Belongs in Your Campaign

Compare guest posts and niche edits for UK link campaigns: control, speed, risk profile, and where each tactic fits inside a managed monthly plan.

4 Feb 20266 min read

Do You Need UK Links to Rank on Google.co.uk?

When UK referring domains matter for google.co.uk rankings, when international links still help, and how to align link targets with your URL structure.

18 Jan 20266 min read

How to Choose a UK Link Building Agency: Questions That Separate Good from Bad

Practical questions to ask UK link building agencies before you sign, covering reporting, communication, strategy fit, and how to spot vague sales answers.

15 Jan 20269 min read

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Read the guides, then tell us about your site if you want managed link building with monthly reporting.

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